Three new products to be introduced in North America at premiertradeshow event for cosmetic chemists
CHICAGO (May 9, 2016) –– Hallstar, a specialty chemistry company based in Chicago, announced three new beauty and personal care products — Biochemica® Argan Shine, HallBrite® EZ-FLO TDX and HallBrite® EZ-FLO TDX Plus — will be featured at the 2016 New York Chapter of the Society of Cosmetic Chemists event held at the New Jersey Convention and Exposition Center on May 10-11, 2016. The three products, which were first introduced in Europe at the InCosmetics Exhibition in Paris on April 12-14, 2016, represent continued advances in high performance beauty and personal care ingredients for the company. Delivering a range of multifunctional benefits to hair care and sun care formulations, these products also provide exceptional sensorial properties.
CHICAGO, Illinois –– Fortinbrás, a specialty chemical company based in Jaguariúna, São Paulo, Brazil, officially launched a new logo today. As part of a larger update of its brand identity, the new logo signifies Fortinbrás’ evolution following the company’s acquisition in 2015 by Hallstar, a leading global specialty chemical provider to the beauty and personal care and industrial markets.
Hallstar takes a collaborative approach in engaging with customers, working to understand their businesses. This enables us to provide the products that our customers need. We delight in making use of our chemistry expertise and industry knowledge to design new products that address evolving needs, and in providing formulation tools and individualized technical support to help customers make the most of our products, whether in current or new product forms and application areas. During In-Cosmetics Asia 2015 in Bangkok, Hallstar will introduce its latest innovations a enabling customers to create superior formulations to meet new consumer needs:
CHICAGO, Illinois –– Hallstar, a global specialty chemical manufacturer, announced today that it has acquired Fortinbrás, a specialty chemical manufacturer based in Jaguariúna, São Paulo, Brazil. The acquisition is the latest move in Hallstar’s steady growth trajectory and global expansion. The acquisition of Fortinbrás increases Hallstar’s presence in the fastgrowing emerging market of Brazil and greater Latin American region.
Rebranding reflects the evolution of the company as well as its vision for the future
Brand image is fresh, vibrant and approachable –– qualities reflected in its new tagline< “LET’S WORK WONDERS™”
Newly designed web site will enhance customer collaboration
CHICAGO, Illinois –– Hallstar, a leading global specialty chemical company unveiled its vibrant new corporate brand, including an updated logo and tagline, that reflects the company’s successful evolution into a highly differentiated, customer-focused company. The new brand will appear across all customer experience touch points, including an entirely re-designed corporate web site.
“Hallstar’s new brand and web site are more closely aligned with our strategic vision for growth and expansion over the coming years,” said John Paro, Chairman, President, and CEO of Hallstar. “The timing is perfect as we extend our capabilities. We are an evolving company with the momentum of an exciting new brand behind us.”